Residential + commercial service businesses
Build the service company nobody can catch.
Shop On Fire turns customer conversations, field performance, and leadership discipline into a growth system your whole company can run.
Built from experience across
OEM
Distribution
$200M service
820+ dealers
Choose the business outcome
Where should we apply the fire first?
The 12X growth system
One operating system.
Seven high-leverage moves.
We connect demand, customer experience, booking, field revenue, leadership, owner freedom, and scale so one improvement creates momentum everywhere else.
See all growth programs ↗
01
Demand
Lead Generation
Create a steadier pipeline with sharper positioning, smarter campaigns, and follow-up that turns attention into booked opportunities.
02 Customer experienceCustomer Experience & Loyalty
Light up current customers, members, support users, and premium relationships with a high-touch service standard your leaders can reinforce.
03 ConversionCall Booking
Coach CSRs on real customer calls so they build trust, capture the opportunity, and set technicians up to win.
04 RevenueTechnician Sales
Turn service visits into confident, customer-centered recommendations without scripts that feel rehearsed or transactional.
05 LeadershipLeading A-Players
Install stronger coaching rhythms, accountability, and standards so managers create performance instead of chasing it.
06 FreedomStep Away CEO
Build the people, systems, and operating visibility that let an owner lead growth without carrying every decision.
07 ScalePortfolio Acceleration
Create a shared performance language across locations while adapting execution to each market, brand, and team.
Training that starts with the truth
We work from your calls, your customers, and your numbers.
Generic seminars create a temporary high. Shop On Fire begins with a diagnostic: participant input, recorded-call review, leadership interviews, and operating data. The result is a live program built around the moments that actually move your business.
Talk through your situation ↗The performance loopField notes / 2026
LISTENReal calls expose the moments that matter.01
TRAINLive practice turns insight into behavior.02
COACHManagers reinforce a shared standard.03
MEASUREScorecards keep progress visible.04
For private equity + multi-location operators
Standardize what matters. Preserve what makes each company win.
Portfolio-wide training should not flatten the brands you acquired. We build a common performance language, diagnose local gaps, and coach each team against a clear operating standard.
Design a portfolio rollout ↗What the room feels like
Energy is the spark.
Changed behavior is the proof.
Real feedback from people who brought the work back to their teams and customers.
“In just one session, I feel like we accomplished more in improving our call-taking abilities than in the last 2–3 years combined.”
“Jeremiah brought energy and excitement to the team. He worked alongside each CSP to put customers at ease and set our technicians up for success.”
“The training applies to everyday life, not just work. My coworkers have commented on what a difference it has made.”
Built in the field. Established in the industry.
A documented public history since at least 2017.
Shop On Fire evolved from predecessor brand Peak Results Consulting under the same founder, service-business focus, operating platform, and national telephone number.
Explore the media + company archive ↗Ideas operators can use now
Field-tested thinking. No filler.
Use the same questions, diagnostics, and scorecards we bring into leadership rooms and frontline coaching.
01 / Authority article
Before You Buy More HVAC Leads, Audit the Calls You Already Have
Find the revenue already entering—and quietly escaping—your service business before buying more demand.
Read the article ↗ 02 / Revenue operationsThe 12X Revenue Chain Diagnostic
Find the leak between demand, booking, the service visit, and collected revenue.
Open the guide ↗ 03 / Call-center leadershipFive Questions for a Better Call Review
Coach the customer moment without turning feedback into a score-sheet ambush.
Open the guide ↗ 04 / Owner freedomThe Owner-Dependence Scorecard
Measure where the business still borrows the owner’s memory, relationships, and judgment.
Open the guide ↗Discipline × Energy × ExecutionJW
Led by Jeremiah Webb. Built for your team.
Intensity with an operating purpose.
Jeremiah Webb helped design customer-service processes at American Express during the Centurion Card launch, then carried that premium-service standard into global business, HVAC manufacturing and distribution, dealer development, and large-scale home services.
Shop On Fire operates as a performance team: diagnosing the business, designing the program, activating the room, and supporting leaders after training ends. The aim is not to make your people dependent on a personality. It is to install a standard they can own.
American Express / Centurion LaunchMBA / Global ManagementOEM + Distribution LeadershipService Business Operator
The next move
Your business already has heat.Let’s turn it into horsepower.
Bring us the goal, the team, and the truth. We’ll build the plan from there.