Privacy Policy for Shop On Fire

This privacy policy has been compiled regarding to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience. See also Do We Use ‘Cookies’? and Third Party Disclosure, below.

When do we collect information?

We collect information from you when you register on our site, place an order, respond to a survey, fill out a form, use Live Chat, or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

Shop On Fire is a consulting firm that gathers and draws on a wide range of experiences with many firms and individuals worldwide. If you contact us for consulting advice, including outside the website (i.e., phone, email, in person) or use private online tools on, then the survey results, experiences, insights, situations, and other information you choose to share with us will be treated as confidential for the purposes of delivering the information, consultation, and other services you have requested, even if the consultation is free. However, we reserve the right use aggregated, generalized or anonymized, non-personally identifiable, non-trade secret information from these discussions for purposes of studying and teaching leadership and related principles. In these cases, information will be aggregated or all identifying details randomly modified, obscured, or removed. If you have specifically consented to the disclosure of personally-identifiable information (i.e., a “testimonial” or via a separate contract) then that restriction will not apply to you.

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

The website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize website pages, or register with, a cookie helps to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same website, the information you previously provided can be retrieved, so you can easily use the features that you customized.

You have the ability to accept or decline cookies or be warned each time a cookie is set. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the websites you visit.

Third-party disclosure

​We don’t share your personal information with third parties except as described here. Some aggregated, anonymized data is periodically transmitted to external services to help us improve the Website and service. We also use third parties that collect some level of personal information in cookies, pixels, web beacons, and other storage technologies from our web site and elsewhere on the internet to provide measurement services and personalize the ads you see, possibly including but not limited to: Google Analytics and AdWords (traffic analysis, SEO optimization, conversion pixel tracking, SEO optimization), Facebook (community management, conversion pixel tracking, cookies), ActiveCampaign (mailing list, community management, password management), and Gravatar/WordPress (community management). We listed below what data these third parties extract exactly, to the best of our knowledge and belief. Feel free to check out their own Privacy Policies to find out more.

​Except as set forth herein, we will not otherwise disclose your personal information, without notice, except when required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Peak Results Consulting or the site; (b) protect and defend the rights or property of Shop OnFire or its workers; or (c) act under exigent circumstances to protect the personal safety of Shop On Fire, its workers, its users, or the public.

You may choose to opt out of data collection and personalization and targeting of ads through cookies, pixels, and beacons (which will likely result in more randomized ads appearing in your web browsing experience) by visiting and/or in the EU and following the instructions there.​

We also use social buttons provided by services like Twitter, Google+, LinkedIn and Facebook. Your use of these third-party services is entirely optional. We are not responsible for the privacy policies and/or practices of these third party services, and you are responsible for reading and understanding those third-party services privacy policies.

​We employ and contract with people and other entities that perform certain tasks on our behalf and who are under our control (our “Agents”). We may need to share personal information with our Agents to deliver products, Services, or information to you. Unless we tell you differently, our Agents do not have any right to use your personal information or other information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of personal information with our Agents for these purposes.

We will not sell, rent, or lease customer information to third parties unless the company or a substantial portion of its assets are permanently acquired by a third party performing similar services to those delivered by us. In such cases, your personal information may only be used by the acquiring parties and their similarly-constrained heirs, successors, or assigns, and then only in a manner materially consistent with the terms of this policy. You acknowledge that such transfers may occur and that any such acquirers may continue to use your personal information as set forth herein.​

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. See more at:

According to CalOPPA, we agree to the following:

​COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.​


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.​ We agree with CAN-SPAM and intend to fully comply with it.

​We collect your email address in order to perform the actions described in this Privacy Policy and our separate Terms of Use.

If at any time you wish to unsubscribe from receiving future emails for us, you can do so by clicking the Unsubscribe link provided at the bottom of any email and following the instructions, or by emailing us​ at

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.


Sarasota, FL 34242

United States

Last Edited on 2023-08-26