Field revenue
12X Technician Sales Training
Help technicians earn trust and communicate better options.
Give field professionals a customer-centered process for diagnosing needs, explaining choices, and making confident recommendations without becoming pushy salespeople.
The right fit
Start with the outcome.
Build around the truth.
Service teams that deliver strong technical work but struggle to consistently communicate value, choices, and next steps.
What this work is designed to create
Visible movement where it matters.
Clearer explanations of findings and available options
Stronger confidence discussing value and investment
A field coaching standard leaders can observe and reinforce
Training in the field
Bring the fire to the team.
Watch Jeremiah activate the room with the energy, standards, and customer-centered selling discipline that turn training into frontline action.
Open the full client story ↗
Firing up Steve’s Plumbing HawaiiPlay video
The performance path
Diagnose.
Deploy.
Reinforce.
The scope changes by program. The discipline does not: understand the real constraint, work on the behavior that moves it, and build reinforcement into the operating rhythm.
Observe
Map the current service journey, field language, customer friction, and performance data.
Train
Practice discovery, option-building, recommendation, and commitment through realistic scenarios.
Coach
Give field leaders a simple ride-along and performance coaching system.
A practical starting scope
What may be included.
Final scope, delivery format, and timing are set after the diagnostic so the engagement matches the team and the result—not a prebuilt package.
- 01Field performance diagnostic
- 02Live technician training
- 03Customer conversation framework
- 04Role-play scenarios
- 05Ride-along scorecard
Built from experience acrossOEMDistribution$200M Service820+ Dealers
Before we start
Good questions.
Straight answers.
01How does the engagement begin?+
We start with a focused diagnostic of your goals, team, customer journey, and available performance data. The findings determine the right scope instead of forcing your business into a generic package.
02Is this high-pressure sales training?+
No. The approach is built around accurate diagnosis, honest choices, clear communication, and customer confidence.
03Can this work for mixed-experience teams?+
Yes. Exercises can be adapted for apprentices, experienced technicians, comfort advisors, and field leaders while maintaining one shared standard.
The next move
Bring the goal.
We’ll build the plan.
One focused conversation is enough to identify the likely constraint, the right starting point, and whether Shop On Fire is the right partner.