Who we are?
We’re elite athletes with relentless 6th-gear energy. Our precision and passion ensure unmatched results and zero missed opportunities. We outpace and overdeliver every time.
Who Trained Founder Jeremiah Webb?
Directly coached 1-on-1 by Tony Robbins, a half-billionaire, and a quarter-billionaire.
Shop On Fire’s Story: Igniting Business Growth with Deep Human Connection
From Family Legacy to Industry Innovation
Shop On Fire, founded by Jeremiah Webb, is built on a legacy of service, transformation, and innovation. The foundation was laid with Hill Heating and Air Conditioning, which later grew into Heritage Heating and Air Conditioning & Fireplaces before being sold to a larger outfit. This family business instilled in Jeremiah the core values of hard work, resilience, and an unwavering commitment to excellence—principles that form the bedrock of Shop On Fire today.
Jeremiah’s journey spans multiple dimensions of the HVAC and service industries. His leadership roles at Ingersoll Rand and Michael and Son Services, where he oversaw customer service and sales operations, positioned him as an expert across all facets of the industry. This experience, combined with his personal transformation during a one-on-one coaching session with Tony Robbins at the Date with Destiny seminar, led to the creation of Shop On Fire’s unique approach—one that combines data-driven strategies with human connection and emotional fitness to create explosive results.
Bridging the Gap Between Business Owners and Private Equity
What sets Shop On Fire apart is not only its deep understanding of the HVAC business but its ability to align with the distinct goals of both HVAC business owners and Private Equity groups. Jeremiah understands the needs of private equity firms looking to enhance the operations of their portfolio companies, as well as the daily challenges of HVAC business owners striving to scale their family businesses. He doesn’t pit these worlds against each other—instead, he merges them, offering a solution that drives sustainable, operational excellence for both.
Expertise Across All Sides of the Industry
Jeremiah’s career spans across the entire HVAC ecosystem:
- OEM perspective: Understanding the product manufacturing and distribution channels from his time at Ingersoll Rand.
- Distributor side: Having worked closely with Johnstone Supply Ware Group, the largest distributor in the country, he’s familiar with how products flow and support shop operations.
- Dealer and B2B: He’s guided hundreds of dealers through growth, offering an insider perspective that helps him connect with every level of the HVAC business.
- Finance and acquisition: His high-net-worth customer service experience at Fidelity Investments, Morgan Stanley, Merrill Lynch, along with his background in credit and collections at American Express and Citigroup, uniquely positions him to speak the language of private equity buyers, helping them achieve massive returns on their investments.
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Bundled Services for Explosive Growth
Shop On Fire offers a suite of bundled services designed to skyrocket growth for both HVAC owners and their private equity partners. While individual services like Lead Generation, Call Handler Training, and Technician Sales Training can deliver up to 12x growth, the real power comes from bundling these services together. Our exclusive bundles—Sell Your Business, Grow Your Business, and Grow Your Family Business—have been proven to drive 50-70x returns. These services address every aspect of a business’s operation, from booking leads to closing high-ticket sales, delivering unmatched value for both current owners and investors alike.
Why Shop On Fire?
Whether you’re an HVAC business owner fending for yourself or a private equity firm managing a portfolio of service companies, Shop On Fire provides the spark needed to ignite growth and profitability. Jeremiah’s unparalleled ability to speak the language of every stakeholder—from the OEM to the distributor, from the dealer to the funder—makes Shop On Fire the perfect partner for optimizing operations, increasing business value, and transforming company culture.
Jeremiah’s fluency in four languages (English, Mandarin Chinese, Italian, and some Spanish) is more than a skillset—it’s a metaphor for his ability to connect with people from all walks of life, from the technician on the ground to the CEO in the boardroom. His insight into both the human and operational sides of business sets him apart in an industry where understanding all perspectives is rare.
At Shop On Fire, we don’t just ignite business growth; we fuel transformations that last. Whether you’re building your family legacy or optimizing a portfolio company, we are your partner in achieving sustained, exponential success.