Who we are?
We’re elite athletes with relentless 6th-gear energy. Our precision and passion ensure unmatched results and zero missed opportunities. We outpace and overdeliver every time.
Who Trained Founder Jeremiah Webb?
Directly coached 1-on-1 by Tony Robbins, a half-billionaire, and a quarter-billionaire.
Shop On Fire’s Story: Igniting Business Growth with Deep Human Connection
From Family Legacy to Industry Innovation
Shop On Fire, founded by Jeremiah Webb, is built on a legacy of service, transformation, and innovation. The foundation was laid with Hill Heating and Air Conditioning, which later grew into Heritage Heating and Air Conditioning & Fireplaces before being sold to a larger outfit. This family business instilled in Jeremiah the core values of hard work, resilience, and an unwavering commitment to excellence—principles that form the bedrock of Shop On Fire today.
Jeremiah’s journey spans multiple dimensions of the HVAC and service industries. His leadership roles at Ingersoll Rand and Michael and Son Services, where he oversaw customer service and sales operations, positioned him as an expert across all facets of the industry. This experience, combined with his personal transformation during a one-on-one coaching session with Tony Robbins at the Date with Destiny seminar, led to the creation of Shop On Fire’s unique approach—one that combines data-driven strategies with human connection and emotional fitness to create explosive results.
Bridging the Gap Between Business Owners and Private Equity
What sets Shop On Fire apart is not only its deep understanding of the HVAC business but its ability to align with the distinct goals of both HVAC business owners and Private Equity groups. Jeremiah understands the needs of private equity firms looking to enhance the operations of their portfolio companies, as well as the daily challenges of HVAC business owners striving to scale their family businesses. He doesn’t pit these worlds against each other—instead, he merges them, offering a solution that drives sustainable, operational excellence for both.
Expertise Across All Sides of the Industry
Jeremiah’s career spans across the entire HVAC ecosystem:
- OEM perspective: Understanding the product manufacturing and distribution channels from his time at Ingersoll Rand.
- Distributor side: Having worked closely with Johnstone Supply Ware Group, the largest distributor in the country, he’s familiar with how products flow and support shop operations.
- Dealer and B2B: He’s guided hundreds of dealers through growth, offering an insider perspective that helps him connect with every level of the HVAC business.
- Finance and acquisition: His high-net-worth customer service experience at Fidelity Investments, Morgan Stanley, Merrill Lynch, along with his background in credit and collections at American Express and Citigroup, uniquely positions him to speak the language of private equity buyers, helping them achieve massive returns on their investments.
Â
Bundled Services for Explosive Growth
Shop On Fire offers a suite of bundled services designed to skyrocket growth for both HVAC owners and their private equity partners. While individual services like Lead Generation, Call Handler Training, and Technician Sales Training can deliver up to 12x growth, the real power comes from bundling these services together. Our exclusive bundles—Sell Your Business, Grow Your Business, and Grow Your Family Business—have been proven to drive 50-70x returns. These services address every aspect of a business’s operation, from booking leads to closing high-ticket sales, delivering unmatched value for both current owners and investors alike.
Why Shop On Fire?
Whether you’re an HVAC business owner fending for yourself or a private equity firm managing a portfolio of service companies, Shop On Fire provides the spark needed to ignite growth and profitability. Jeremiah’s unparalleled ability to speak the language of every stakeholder—from the OEM to the distributor, from the dealer to the funder—makes Shop On Fire the perfect partner for optimizing operations, increasing business value, and transforming company culture.
Jeremiah’s fluency in four languages (English, Mandarin Chinese, Italian, and some Spanish) is more than a skillset—it’s a metaphor for his ability to connect with people from all walks of life, from the technician on the ground to the CEO in the boardroom. His insight into both the human and operational sides of business sets him apart in an industry where understanding all perspectives is rare.
At Shop On Fire, we don’t just ignite business growth; we fuel transformations that last. Whether you’re building your family legacy or optimizing a portfolio company, we are your partner in achieving sustained, exponential success.
Transformational Leader | Business Growth Strategist | Elite Performance Coach
With nearly three decades of experience in business coaching and elite performance, I’ve dedicated my career to transforming service-based businesses, particularly in HVAC, plumbing, refrigeration, and other commercial and residential service industries. I work with both privately owned and private equity-backed companies to unlock profit mastery, operational control, and scalable growth—even in the toughest markets.
At Shop On Fire, we specialize in business coaching and consulting for residential and commercial service businesses. From HVAC, refrigeration, and plumbing to compressed air, heat pumps, boilers, and septic systems, we help companies achieve sustainable growth. Our tailored coaching solutions focus on improving lead generation, enhancing operational efficiency, recruiting and retaining top talent, and unlocking opportunities for strategic expansion—all while ensuring profitability and success.
Whether you’re looking to expand geographically, add new service offerings, or optimize internal processes, we’ll guide your business to success while keeping the focus on outcomes and results.
Industry Expertise & Legacy of Service
My story begins with a legacy of service. My grandfather founded Hill Heating and Air Conditioning, a family business that later expanded into Heritage Heating and Air Conditioning & Fireplaces. From a young age, I was immersed in the principles of leadership, hands-on service, and operational excellence. I’ve since applied those foundational principles to my own coaching career, helping countless businesses thrive.
My experience spans industry giants such as Ingersoll Rand (Trane, American Standard), Michael and Son Services (the nation’s largest HVAC dealer), and Johnstone Supply Ware Group, giving me full-spectrum insight into the service business ecosystem. This blend of experience in B2B, OEM, distributor, and finance roles allows me to bring a holistic perspective to every business I coach.
A Multi-Industry Expert
Beyond HVAC and service industries, I’ve held leadership roles in finance and client management, working with top-tier brands like Fidelity Investments, Morgan Stanley, Merrill Lynch, and American Express during the launch of the Centurion Card (Black Card). These roles gave me the unique ability to understand both financial and operational aspects, which I now leverage to help businesses optimize their bottom line.
A Global Perspective with a Personal Touch
Fluent in English, Mandarin Chinese, Italian, and Spanish, I bring a global perspective to every business I work with. My education at Thunderbird School of Global Management—ranked #1 in the world for international business—further deepened my expertise in cross-border strategies, helping me offer cutting-edge solutions that transcend local markets.
What Sets Me Apart
What makes me different? I’m not just another business coach; I’m an expert at identifying hidden growth opportunities, turning challenges into game-changing wins, and building teams that thrive. I work with both privately owned and private equity-backed businesses to enhance operational efficiency, improve lead generation, and unlock opportunities for vertical and horizontal growth—without giving away the secrets that make these strategies successful.
My coaching covers growth trajectory, profitability, and expanding service offerings to help businesses dominate their market. From lead generation to technician sales and call booking, I help service businesses scale fast and efficiently while safeguarding their unique competitive advantages.
High-Energy Coaching for Elite Performance
I bring energy and passion to every coaching engagement. I don’t just advise—I ignite transformation. By partnering with me, businesses learn to thrive in challenging markets, build strong cultures, and empower teams to perform at the highest levels. My ultimate goal is to help you achieve profit mastery, operational control, and sustainable growth.
Let’s connect if you’re ready to unlock transformational growth for your service business.