Lead Generation for Service businesses

INVEST IN YOUR service BUSINESS.
Amplify Your Results with High-Quality Lead Generation.

At Shop On Fire, we specialize in high-conversion lead generation services tailored specifically for service-based businesses in industries such as HVAC, refrigeration, plumbing, electrical, compressed air, heat pumps, boilers, and septic systems. Whether your business is privately owned or private equity-backed, our lead generation strategies will help you capture more high-quality leads, convert them efficiently, and maximize your revenue potential. We work across both residential and commercial sectors, ensuring your business thrives in even the most competitive markets.

WHAT IS LEAD GENERATION?

Lead generation is the process of attracting potential customers who are already interested in your services. At Shop On Fire, we don’t just focus on bringing traffic to your site—we bring in leads that convert into paying customers. Through data-driven strategies and targeted campaigns, we ensure your business consistently engages with qualified prospects.

For businesses in HVAC, refrigeration, plumbing, electrical, heat pumps, boilers, and septic systems, generating a steady flow of leads is essential to growth. With our expertise, we’ll help you:

  • Increase revenue by targeting the right customers.
  • Optimize your sales process by focusing on qualified leads.
  • Thrive in competitive markets with a sustainable and optimized lead pipeline.
Businessman using a magnet to attract potential customers, representing Shop On Fire's lead generation services for service businesses.

WHO IS LEAD GENERATION FOR?

Lead generation is for any business or organization looking to grow its customer base, increase sales, or expand its market presence. It’s particularly beneficial for small and medium-sized businesses, startups, and service providers who need to connect with potential customers but may have limited marketing budgets. Whether you’re a B2B company seeking new clients, a local business targeting nearby consumers, or an online retailer looking to boost sales, lead generation can help you reach the right audience, nurture relationships, and drive business growth.

Man analyzing business plans and strategy, representing lead generation services for HVAC, refrigeration, plumbing, electrical, compressed air, heat pumps, and boiler companies.

WHO IS LEAD GENERATION FOR?

Our lead generation services are ideal for service businesses in industries such as:

  • HVAC (heating, ventilation, and air conditioning),
  • Refrigeration,
  • Plumbing,
  • Electrical,
  • Compressed Air Systems,
  • Heat Pumps,
  • Boilers,
  • Septic Services.

Whether your company is privately owned or backed by private equity, and whether you serve residential or commercial clients, our lead generation solutions provide the targeted reach you need to grow. We help businesses:

  • Expand their customer base in competitive markets.
  • Generate more leads for their sales teams.
  • Scale both residential and commercial services.

How Lead Generation Can Transform Your Service Business

When you invest in a targeted lead generation strategy, your business benefits from:

  • More Consistent Revenue: A predictable and steady lead flow keeps your sales team busy and your business thriving.
  • Higher Conversion Rates: We specialize in attracting qualified leads that are more likely to convert, reducing wasted time and resources.
  • Sustained Growth: Whether you’re serving residential or commercial clients, our lead generation strategies ensure long-term business sustainability across all service industries.
Excited businessman celebrating success, surrounded by flying dollar bills, representing the financial growth from lead generation services for service businesses.

Why choose shop on fire for your lead generation?

We know that service businesses like those in HVAC, refrigeration, plumbing, electrical, and septic systems need more than just leads—they need the right leads that convert into loyal customers. Our unique approach ensures:

Tailored Lead Generation:

We design campaigns specific to your industry, whether you target residential homes or large commercial projects.

Optimized Sales Funnels:

We streamline your lead capture and sales funnel, improving conversion rates every step of the way.

Proven Strategies:

Using SEO, PPC, and conversion rate optimization, we deliver sales-ready leads directly to your sales team.

Full Campaign Management:

We handle everything from ad creation to performance tracking, constantly optimizing for the best results.


TAKE YOUR SERVICE BUSINESS
TO THE
NEXT LEVEL WITH SHOP ON FIRE

Are you ready to optimize your lead generation and grow your service business? Whether you’re in HVAC, refrigeration, plumbing, electrical, compressed air, heat pumps, boilers, or septic services, Shop On Fire’s proven strategies will help you scale faster and convert more leads into long-term customers.

Get in touch today to find out how we can help you generate more leads, convert them into loyal clients, and ultimately boost your bottom line.

Ready to transform your business with expert lead generation services?

Contact us now and let’s start building a custom lead generation strategy tailored to your growth goals.

Call Us Now
Schedule a Session

FAQ

lead generation
faq

Return on investment must be measured based on your customers’ Lifetime Value (LTV), not just the initial profit made from a job. Campaigns typically need at least 3 months of optimization to filter out unqualified leads. After that period, you can start measuring ROI, which will continue to improve over time with ongoing performance optimizations.

By focusing on LTV, you gain a clearer understanding of your long-term profitability, as successful campaigns generate customers who repeatedly engage with your business.

The number of leads generated each month depends on several factors:

  • Your monthly budget
  • Competition in your area
  • Website design and user experience
  • Your specific offer and service quality

While we can estimate lead volume, we’ll have a better idea after the campaigns have been running and collecting data for at least one month. Once we have the initial data, we can adjust to optimize lead flow and quality.

To measure ROI effectively from digital marketing, you need to focus on Lifetime Value (LTV) and allow time for campaigns to be optimized. Here’s how to measure it:

  1. Determine LTV: Calculate how much revenue a typical customer generates for your business over their entire relationship with you. This includes all purchases they make and any recurring services.

  2. Calculate Total Marketing Costs: Add up all costs related to your digital marketing campaigns (ad spend, management fees, etc.).

  3. Measure Revenue from Marketing: Track the revenue directly attributed to your marketing efforts (this includes sales directly tied to your ads).

  4. Calculate ROI: Use the following formula:

    • ROI = (Revenue from Marketing − Marketing Costs / Marketing Costs) × 100

If the ROI is positive, it means your marketing efforts are profitable. A negative ROI may mean your campaigns need further optimization to improve results.

We need at least 3 months to allow time for the algorithm to learn and optimize the delivery of your ads. During this period, we:

  • Analyze data to identify and eliminate low-quality leads.
  • Optimize campaign variables like keywords, ad copy, audience targeting, and budget allocation.

 

For example:

  • Google may show your ads for “close variants” of your keywords, such as competitor names, job seekers, or irrelevant research terms. As we analyze these search terms, we exclude the irrelevant ones to focus your budget on qualified leads.
  • We optimize across variables like device type (mobile vs. desktop), time of day, geographic location, and more.

The more data we gather, the better we can refine your campaigns for long-term success. That’s why it’s crucial to allow at least 3 months before drawing conclusions on effectiveness.

Typically, a minimum of $2,000 per month in ad spend (excluding management fees) is recommended to start seeing positive results. However, some industries and regions may require a higher ad spend due to high competition. We can help determine the appropriate budget based on your business needs and market conditions.

There are a few reasons why you may not see your ads:

  1. Ad Rotation: Google rotates ads between competitors, and there are limited slots available. If 15 companies are bidding on the same keywords, only 3-4 ads can show at any given time.

  2. Daily Budget: Your daily budget may have been exhausted for the day, preventing your ads from showing until the next cycle.

  3. Ad Saturation: To see your ads 90-100% of the time, you would need to invest a large amount of capital and bid higher than the competition, which could drive up your cost-per-lead significantly and lower your overall ROI. We recommend a more balanced approach when starting out to maximize efficiency and budget.